Marketing research / David A. Aaker, V. Kumar, George S. Day.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, 2004.Edition: 8th edDescription: xvii, 774 p. : ill ; 26 cmISBN: - 0471451681
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 AA MA (Browse shelf(Opens below)) | Available | T0025146 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 AA MA (Browse shelf(Opens below)) | Available | T0025147 |
Includes bibliographical references and index."Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions. The authors guide you step by step through the entire marketing research process, describing the most current methodologies. Updated to reflect emerging trends, this Eighth Edition features a stronger emphasis on the important role of marketing intelligence, new cases and real-world examples, and new topics of interest and methods of practice in marketing research."--BOOK JACKET.
MARK202 MARK977
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