Creativity in public relations /
By: Green, Andy
Material type:
BookSeries: PR in practice series. Publisher: London : Kogan Page [published in association with] the Institute of Public Relations, 2001.Description: ix, 198 p. : ill ; 24 cm.ISBN: 0749435887Subject(s): Public relations | Creative ability in business
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 GR CR (Browse shelf) | Available | T0026913 |
Total holds: 0
Includes bibliographical references and index.
1. A definition of 'creativity' -- 2. Creativity: some myths debunked -- 3. The creative process -- 4. Green Light thinking: creative techniques -- 5. Green Light thinking: brainstorming -- 6. Red Light thinking: the evaluation of ideas -- 7. Creativity is not just for photocalls -- 8. Obstacles to creativity -- 9. The creative individual -- 10. The creative organization -- 11. Lies, damned lies and 'impropaganda' -- 12. The future of creativity -- 13. Award Ceremony -- 14. Interested in finding out more?