Packaging makeovers : graphic redesign for market change /
By: King-Gordon, Stacey
Material type:
BookPublisher: Gloucester, Mass. : Rockport Publishers, c2005.Description: 160 p. : ill. ( some col ; 29 cm.ISBN: 1592531105Subject(s): Branding (Marketing) | Packaging -- DesignDDC classification: 658.8/23
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.823 KI PA (Browse shelf) | Available | T0025341 |
Total holds: 0
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| 658.82 SH AD Advertising, promotion, and other aspects of integrated marketing communications / | 658.822 DR IN Introduction to marketing concepts / | 658.822 DR IN Introduction to marketing concepts / | 658.823 KI PA Packaging makeovers : graphic redesign for market change / | 658.827 AA BR Brand leadership / | 658.827 AA BR Brand leadership / | 658.827 AA BR Brand relevance : making competitors irrelevant / |