Includes bibliographical references and index.

1 The difference between MNCs and local firms when facing an economic crisis : an exploratory view of the Indonesian economic crisis of 1997-2001 Firmanzah and A. Prasetyantoko p. 3 2 China's foreign trade strategy : targeting the European Union Robert Taylor p. 23 3 Inward direct investments in ASEAN : the case of Finnish investments and trade in Malaysia Erja Kettunen p. 45 4 Does the PER effect exist in the Japanese market? Sophie Nivoix p. 65 5 The impact of investment policy liberalisation on the ownership strategies of Nordic investors in South Korea Kristiina Korhonen p. 83 6 Equity ownership of subsidiaries of Japanese SMEs in China : evidence from firm-level data Bernadette Andreosso-O'Callaghan and Jean-Pascal Bassino p. 99 7 Management control systems of Japanese subsidiaries in China : a management accounting viewpoint Shuji Mizogushi and Hiroyuki Nakamura p. 113 8 The supplier-distributor relationship in China : is foreign leadership shaping negotiation practices? Isabelle Baudet and Jean-Yves Duick and Jacques Jaussaud and Xueming Liu p. 129 9 Market localisation strategy in China Lingfang Fayol-Song p. 143 10 Industrial purchasing behaviour and cultural diversity : a model test Michel Otero p. 165 11 Product branding in China and the role of Western companies Agusti Casas Romeo and Esther Subira Lobera and Tsui-ling Huang Sabina and Carbs Grau Alguero and Maria Luisa Sole Moro p. 187 12 Market development strategies of mobile communication operators in China : a comparative analysis of China Mobile and China Unicom Yuan Chunhui and Sam Dzever p. 207 13 Conclusions Bernadette Andreosso-O'Callaghan and Jean Pascal Bassino and Sam Dzever and Jacques Jaussaud.

This book looks at the new configuration taken by Asia-Europe economic relations. It is set against the background of the inclusion of China in the WTO, the growth of foreign investors from emerging Asian countries, and the economic reforms in a number of crisis-hit South East Asian economies. It is written by a number of well established European and Asian scholars from the fields of economics as well as management. The different chapters in the book highlight key contemporary issues from theoretical, conceptual and empirical perspectives.