Don't think pink : what really makes women buy--and how to increase your share of this crucial market /
By: Johnson, Lisa
Title By: Learned, Andrea
Material type:
BookPublisher: New York : AMACOM, c2004.Description: x, 230 p ; 24 cm.ISBN: 9780814408155; 081440815XOther title: Do not think pink | What really makes women buy.Subject(s): Women consumers | Marketing | Women consumers | MarketingDDC classification: 658.8/34/082 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.834 JO DO (Browse shelf) | Available | T0025345 |
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 223) and index.
Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
Offers businesses practical tools needed to develop products, services, and marketing strategies that appeal to female shoppers, who influence more than eighty percent of all consumer purchases in the United States.
Adult Follett Library Resources.