Marketing management /
By: Kotler, Philip
Title By: Keller, Kevin Lane
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009.Edition: 13th ed.Description: 1 v. (various pagings) : col. ill ; 29 cm.ISBN: 9780136009986Program: TBS904 MARK922Subject(s): Marketing -- Management | Marketing -- ManagementDDC classification: 658.8
Summary:
A guide for marketing management that describes standards in marketing theory and practice, and discusses brand equity, customer value analysis, database marketing, e-commerce, hybrid channels, supply chains, segmentation, and other topics.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO MA (Browse shelf) | Available | T0035409 |
Total holds: 0
Includes bibliographical references and indexes.
A guide for marketing management that describes standards in marketing theory and practice, and discusses brand equity, customer value analysis, database marketing, e-commerce, hybrid channels, supply chains, segmentation, and other topics.
Adult Follett Library Resources.
TBS904 MARK922