Social media marketing : the next generation of business engagement /
By: Evans, Dave
Title By: McKee, Jake
Material type:
BookPublisher: Hoboken, N.J. : Wiley Technology Pub., c2011.Edition: 1st ed.Description: xix, 388 p. : ill. ; 26 cm.ISBN: 9780470634035 (paper/website); 0470634030Subject(s): Internet marketing | Social media -- Marketing | Social marketing | Customer relationsDDC classification: 658.8/72
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 EV SO (Browse shelf) | Available | T0041605 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions.