Consumer behavior : buying, having, and being /
By: Solomon, Michael R
Title By: Russell-Bennett, Rebekah | Previte, Josephine
Material type:
BookPublisher: Australia : Pearson Education Australia, c2010.Edition: 2nd ed.Description: xiii, 506 p. : col. ill ; 28 cm.ISBN: 9781442507302Program: MARK936Subject(s): Consumer behavior
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Includes bibliographical references, glossary and index.
MARK936