Franchising globally : innovation, learning and imitation /
By: Alon, Ilan
Material type:
BookPublisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2010.Description: xviii, 253 p. : ill. ; 23 cm.ISBN: 9780230238282; 0230238289 (hardback)Subject(s): Franchises (Retail trade) | International tradeDDC classification: 658.8/708 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8708 AL FR (Browse shelf) | Available | T0041990 |
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| 658.8700687 AY RE Retail supply chain management / | 658.8700727 BU ST Style and statistics : | 658.870095 KO PR Principles of Marketing : an Asian Perspective / | 658.8708 AL FR Franchising globally : innovation, learning and imitation / | 658.8708 FR SP Franchising : pathway to wealth creation / | 658.8708 NO WH What no one ever tells you about franchising : real-life franchising advice from 101 successful franchisors and franchisees / | 658.87080994 AU ST Australian & New Zealand business franchise guide : how to buy, manage and profit from your own franchise : expert advice from industry leaders. |
"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world"--Provided by publisher.
Includes bibliographical references and index.
PART I: FRANCHISING APPROACHES AND FRAMEWORKS -- Franchising In Emerging Markets / I. Alon, D. Welsh & C. Falbe -- Franchising as an Entrepreneurial Form / I. Alon M. Sardy -- Internationalization of Franchising / I. Alon, L. Ni & R. Wang -- Clustering For International Market Selection / I. Alon & A. Shoham -- PART II: AREA STUDIES OF FRANCHISING -- Franchising in Italy / I. Alon & D. .Vianneli -- Franchising in Morocco / I. Alon & R. Alami -- Franchising in Croatia / I. Alon, M. Alpeza & A. Erceg -- Microfranchising in Less Developed Countries / I. Alon, M. Munoz & M.C. Mitchel -- PART III: INTERNATIONAL FRANCHISING CASES -- Ruth's Chris Franchises Expand Internationally / I. Alon & A. Kupetz -- International Franchising at Best Western / I. Alon, G. Cliquet, M.C. Mitchel & R.Perrigot -- San Francisco Coffee House Opens in Croatia / I. Alon, M. Alpeza & A. Erceg -- Athlete's Foot Master Franchisee in China / I. Alon -- Final Reflections.