Strategic brand management
By: Rosenbaum-Elliott, Richard
Title By: Percy, Larry | Pervan, Simon
Material type:
BookPublisher: New York, NY : Oxford Univesity Press, 2011.Edition: 2nd ed.Description: xv, 303 p. : ill. ; 25 cm.ISBN: 9780199565214Subject(s): Product management | Strategic planning
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 RO ST (Browse shelf) | Available | T0042179 |
Total holds: 0
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| 658.827 RO HO How brands grow : | 658.827 RO LO Lovemarks : the future beyond brands / | 658.827 RO LO Lovemarks : | 658.827 RO ST Strategic brand management | 658.827 RO ST Strategic brand management / | 658.827 RU EN The end of branding : what really drives consumers to buy | 658.827 RY BE Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / |
Includes bibliographical references and index.