Public relations : strategies and tactics /
By: Wilcox, Dennis L
Title By: Cameron, Glen T
Material type:
BookPublisher: New York : Allyn & Bacon, c2012.Edition: 10th int. ed.Description: xxx, 594 p. : ill. ; 27 cm.ISBN: 9780205099160Program: MMC930 ; MMC931; MMC932; MMC933Subject(s): Public relations | Public relations -- Study and teachingDDC classification: 659.2
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 WI PU (Browse shelf) | Available | T0042822 |
Total holds: 0
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| 659.2 TR ST Student workbook for Public relations writing : principles in practice / | 659.2 WA EV Evaluating public relations : a guide to planning, research and measurement / | 659.2 WA ST Strategic management communication : for leaders / | 659.2 WI PU Public relations : strategies and tactics / | 659.2 WI PU Public relations : strategies and tactics / | 659.2 WI PU Public relations writing and media techniques / | 659.2 WI TH Think public relations / |
Includes bibliographical references and index.
MMC930 ; MMC931; MMC932; MMC933 UOWD