Marketing : defined, explained, applied /
By: Levens, Michael
Material type: BookPublisher: Boston : Prentice Hall, c2011.Edition: 2nd ed.Description: xi, 371 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9780132177153Subject(s): MarketingDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LE MA (Browse shelf) | Available | T0042839 |
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658.8 LE GU Guerrilla marketing : | 658.8 LE MA The marketing imagination / | 658.8 LE MA Marketing : defined, explained, applied / | 658.8 LE MA Marketing : defined, explained, applied / | 658.8 LE SO Social marketing : influencing behaviors for good / | 658.8 LE SO Social marketing : influencing behaviors for good / | 658.8 LE SO Social marketing : |
Includes bibliographical references and index.
Explaining -- The meaning of marketing -- The market in marketing -- Planning and marketing in an organization -- A broader perspective on marketing -- Global marketing -- Creating -- Value for customers -- A perspective on consumer behavior -- Consumer insight -- The brand -- Strategizing -- Segmenting, targeting, and positioning -- The marketing plan -- Managing -- Product and service strategies -- Pricing strategies -- Supply chain and distribution strategies -- Consumer-influence strategies -- Retailing and wholesaling -- Marketing communications : advertising and sales -- Personal selling and direct marketing strategies -- Integrating -- Integrated marketing communications -- The marketing mix -- Marketing measurement.