The network is your customer : five strategies to thrive in a digital age /
By: Rogers, David L
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.812 RO NE (Browse shelf) | Available | T0043205 |
, Shelving location: Main Collection Close shelf browser
A guide to using digital technologies to connect to customers, presenting five basic strategies for creating value in any business using these devices, and featuring a variety of case studies.
Includes bibliographical references (p. 287-299) and index.
A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.
Adult Follett Library Resources.
Adult.