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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By:

Lovelock, Christopher H

Contributor(s):

Wirtz, Jochen

Material type: Text

Text

TextPublication details: Boston : Prentice Hall, c2011.Edition: 7th edDescription: xxii, 626 p. : ill., map ; 29 cmISBN:

9780136107217
0136107214

Subject(s):

DDC classification:

658.8 22

LOC classification:

HF5415.13 .L5883 2011

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Includes bibliographical references and indexes.

MARK270

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