Brand it like Beckham : the story of how brand Beckham was built /
By: Milligan, Andy
Material type:
BookPublisher: Singapore ; London : Marshall Cavendish Business, 2010.Edition: Rev. ed.Description: 223 p. : ill ; 20 cm.ISBN: 9789814276931; 9814276936 (pbk.)Subject(s): Beckham, David, 1975- | Brand name products -- Case studies | Management and Business StudiesDDC classification: 658.827092
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827092 MI BR (Browse shelf) | Available | T0043490 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 658.827 YO WH What great brands do : the seven brand-building principles that separate the best from the rest | 658.827019 GA BR Brand psychology : consumer perceptions, corporate reputations | 658.82702854678 RO DI Digital branding : | 658.827092 MI BR Brand it like Beckham : the story of how brand Beckham was built / | 658.827095 BA BR The brutal truth about Asian branding and how to break the vicious cycle / | 658.827095 RO AS Asian brand strategy : building and sustaining strong global brands in Asia | 658.8270951 BR AN Branding in China : the media platforms reaching 1.3 billion consumers. |
Previous ed.: London: Cyan, 2004.
Formerly CIP. Uk