Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships /
By: Gillin, Paul
Title By: Schwartzman, Eric
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2011.Description: xxii, 250 p. : ill. ; 24 cm.ISBN: 9780470639337 (trade); 0470639334Subject(s): Internet marketing | Marketing -- Social aspects | Social media | Internet marketing | Marketing -- Social aspects | Social mediaDDC classification: 658.8/72 Online resources: Cover image 
Summary:
Offers step-by-step guidance for building and executing a social marketing strategy that addresses the unique needs of business customers, focusing on the importance of building strong business-to-business relationships.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 GI SO (Browse shelf) | Available | T0043494 |
Total holds: 0
Offers step-by-step guidance for building and executing a social marketing strategy that addresses the unique needs of business customers, focusing on the importance of building strong business-to-business relationships.
Includes bibliographical references (p. 238-240) and index.
Adult Follett Library Resources.
Adult.