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Essentials of marketing management /

By: Marshall, Greg W
Title By: Johnston, Mark W
Material type: BookPublisher: New York, NY : McGraw-Hill/Irwin, c2011.Description: 1 v. (various pagings) : ill. ; 29 cm.ISBN: 9780078028786Subject(s): Marketing -- ManagementDDC classification: 658.8
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Includes bibliographical references and index.

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