On brand /
By: Olins, Wally
Material type:
BookPublisher: London : Thames & Hudson, 2004.Description: 256 p. : ill ; 24 cm.ISBN: 0500511454Other title: Wally Olins on brand.Subject(s): Brand name productsDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 OL WA (Browse shelf) | Available | T0026468 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 OL WA (Browse shelf) | Available | T0025960 |
Total holds: 0
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| 658.827 NI BR Brandstorm : surviving and thriving in the new consumer-led marketplace / | 658.827 NO LO No logo brands, globalization, resistance / | 658.827 OK LU Luxury fashion branding : trends, tactics, techniques / | 658.827 OL WA On brand / | 658.827 OL WA On brand / | 658.827 PE BE Before the brand : creating the unique DNA of an enduring brand identity / | 658.827 PI PO The post-truth business : |
On t.p. the "R" in title appears as the registered trademark symbol.
Includes bibliographical references (p. 251-252) and index.