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The McGraw-Hill 36-hour course : online marketing /

By: Thomas, Lorrie
Material type: BookPublisher: New York : McGraw-Hill, c2011.Description: xiv, 256 p. : ill. ; 23 cm.ISBN: 9780071743860 (pbk. : alk. paper); 0071743863 (pbk. : alk. paper)Other title: McGraw-Hill thirty-six hour course | Online marketing.Subject(s): Internet marketingDDC classification: 658.8/72
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.872 TH MC (Browse shelf) Available T0043965
Total holds: 0

Includes index.

Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.

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