Principles of marketing /
By: Kotler, Philip
Title By: Armstrong, Gary, (Gary M.)
Material type: BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006.Edition: 11th ed.Description: xx, 651, [94] p. : col. ill ; 29 cm.ISBN: 0131469185; 9780131469181; 0131968793; 9780131968790Program: MARK101Subject(s): MarketingDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO PR (Browse shelf) | Available | T0026658 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO PR (Browse shelf) | Available | T0030307 |
Includes bibliographical references and index.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
MARK101