The economics and financing of media companies /
By: Picard, Robert G
Material type:
BookPublisher: New York : Fordham University Press, 2011.Edition: 2nd ed.Description: ix, 274 p. : ill. ; 24 cm.ISBN: 9780823232567 (cloth); 9780823232574 (pbk.)Subject(s): Mass media -- Economic aspects | Mass media -- FinanceDDC classification: 338.4/730223 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 338.4730223 PI EC (Browse shelf) | Available | T0044601 |
Total holds: 0
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| 338.4730223 HO ME Media economics : applying economics to new and traditional media / | 338.4730223 HO ME Media economics : applying economics to new and traditional media / | 338.4730223 NO WH Who owns the world's media? : | 338.4730223 PI EC The economics and financing of media companies / | 338.4730223 PO LI The political economies of media : | 338.4730223 PO WE Power, media, culture : | 338.473621 DE ES Essentials of health economics / |
Includes bibliographical references and index.
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.