Using qualitative research in advertising : strategies, techniques, and applications /
By: Morrison, Margaret A
Title By: Haley, Eric | Sheehan, Kim B | Taylor, Ronald E
Material type:
BookPublisher: Thousand Oaks, Calif. : SAGE, c2012.Edition: 2nd ed.Description: xv, 218 p. : ill. ; 23 cm.ISBN: 9781412987240 (pbk. : alk. paper); 1412987245 (pbk. : alk. paper)Subject(s): Advertising -- Research | Marketing research -- Methodology | Qualitative researchDDC classification: 659.1072
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1072 MO US (Browse shelf) | Available | T0044704 |
Total holds: 0
Includes bibliographical references and index.