Media literacy /
By: Potter, W. James
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage Publications, 2013.Edition: 6th ed.Description: xxi, 423 [106] p. : ill. ; 23 cm.ISBN: 9781452206257 (pbk. : acid-free paper)Subject(s): Media literacyDDC classification: 302.23 Online resources: Location Map
Summary:
Potter (media, U. of California at Santa Barbara) leads students through key aspects of developing media literacy: understanding audiences; media industries; news, advertising, entertainment, and interactive media content; the effects of the media; and key issues like ownership of the media, violence in the media, and how money is driving the development of sports. This edition has a new section on emerging issues like blogging, social media, and how to assess credibility in the new media environment; more on social media; new coverage of threats to privacy and piracy; and two new techniques for students to increase their personal media literacy.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23 PO ME (Browse shelf) | Available | T0045045 |
Total holds: 0
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| 302.23 PA AS The ascent of media : | 302.23 PA CO Converging media : | 302.23 PE ME Media effects and society / | 302.23 PO ME Media literacy / | 302.23 PO PU Popular media cultures : | 302.23 RO MA Mass media in a changing world / | 302.23 RO PO Popular trauma culture : |
Includes bibliographical references and index.
Potter (media, U. of California at Santa Barbara) leads students through key aspects of developing media literacy: understanding audiences; media industries; news, advertising, entertainment, and interactive media content; the effects of the media; and key issues like ownership of the media, violence in the media, and how money is driving the development of sports. This edition has a new section on emerging issues like blogging, social media, and how to assess credibility in the new media environment; more on social media; new coverage of threats to privacy and piracy; and two new techniques for students to increase their personal media literacy.