Introduction. Part I: CATCH THE VISION. 1. Passion and Purpose: Gifts of Non-Profit Organizations. 2. Doing Your Homework--Testing Your Ideas. 3. Five Key Ingredients for Starting a Successful Non-Profit Organization. Part II: BUILDING THE FOUNDATION. 4. Assembling Your Board. 5. Applying for Incorporation. 6. What's the Big Deal about Bylaws? 7. A Closer Look at Board Governance. 8. Nurturing a Giving Board. Part III: GETTING AND STAYING LEGAL. 9. The Ins and Outs of 501(c)(3) Status. 10. Dealing with Insurance and Liabilities. 11. Background Checks, Schedules, and Salaries. 12. Keeping the Books for Your Non-Profit Organization. 13. What Kind of Reporting Do You Need? 14. Here Come the Auditors. Part IV: THE PEOPLE PART OF PASSION. 15. Communications. 16. Hiring: Finding the Right Fit for the Job. 17. Building and Managing a Volunteer Corps. 18. Knowing When to Partner. 19. Planning, Managing, and Assessing Your Programs. Part V: SUSTAINING YOUR WORK. 20. Raising Funds for Your Organization. 21. Building Your Audience through Newsletters and More. 22. Crowd Appeal: Special Events. 23. Social Media and Your Viral Message. 24. Troubleshooting Everything, Making Adjustments, and Preparing for the Future. Appendix. Templates to Get You Started.