Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker /
By: Sennett, Frank
Material type:
BookPublisher: New York : St. Martin's Press, 2012.Description: 310 p. ; 25 cm.ISBN: 9781250000842 (trade : hardcover); 9781250017413 (trade pbk.); 9781250014948 (e-book); 125000084X; 1250017416; 1250014948Subject(s): Mason, Andrew, 1981- | Mason, Andrew, 1981- | Coupons (Retail trade) | Internet marketing | Internet advertising | Coupons (Retail trade) | Internet marketing | AdvertisingDDC classification: 381/.14206573 Online resources: Location Map
Summary:
The exclusive account of the rise of discount giant Groupon and the story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 381.14206573 SE GR (Browse shelf) | Available | T0042489 |
Total holds: 0
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| 381.142 VA EC E.commerce economics / | 381.14206551 LO AL The Alibaba way : | 381.14206573 MA BY By invitation only : | 381.14206573 SE GR Groupon's biggest deal ever : | 381.142068 PA EB E-business : | 381.142068 PA EB E-business : | 381.142068 PA EB E-business : |
The exclusive account of the rise of discount giant Groupon and the story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.
Adult
Adult.