Marketing research for managers /
By: Crouch, Sunny
Title By: Housden, Matthew
Material type:
BookPublisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2003.Edition: 3rd ed.Description: xvi, 372 p. : ill ; 25 cm.ISBN: 0750654538 (pbk. : alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8321 CR MA (Browse shelf) | Available | T0027405 |
Total holds: 0
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| 658.83028 BR MA Marketing scales handbook : the top 20 multi-item measures used in consumer research | 658.830285555 JA MA Marketing research with SPSS / | 658.8302856312 LE PR Predictive analytics for marketers : | 658.8321 CR MA Marketing research for managers / | 658.834 CO NS Consumer insight : how to use data and market research to get closer to your customer / | 658.834 GR CO Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / | 658.834 GU PS The psychology of consumer profiling in a digital age |
Includes bibliographical references and index.