Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference /
By: Post, Karen
Material type:
BookPublisher: New York : McGraw-Hill, c2012.Description: xxiv, 262 p. ; 24 cm.ISBN: 9780071775281 (trade : alk. paper); 0071775285 (trade : alk. paper)Subject(s): Brand name products | Branding (Marketing) | Technological innovations -- Management | Brand name products | Marketing | Technological innovations -- ManagementDDC classification: 658.8/27
Summary:
Reveals how brands on the brink of destruction bounced back, and provides valuable lessons for anyone tasked with reviving a brand.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 PO BR (Browse shelf) | Available | T0045555 |
Total holds: 0
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| 658.827 OL WA On brand / | 658.827 PE BE Before the brand : creating the unique DNA of an enduring brand identity / | 658.827 PI PO The post-truth business : | 658.827 PO BR Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / | 658.827 RO HO How brands grow : | 658.827 RO LO Lovemarks : the future beyond brands / | 658.827 RO LO Lovemarks : |
Reveals how brands on the brink of destruction bounced back, and provides valuable lessons for anyone tasked with reviving a brand.
Includes bibliographical references (p. 229-247) and indexes.
It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction.
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