This is a book by a company that dislikes advertising as much as anyone. Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.Advertising for People Who Don't Like Advertisingis partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

01 Hello p. 8 02 Fairy Tales for Trend Spotters p. 16 03 Why Now (Part 2) p. 24 04 A Brief History of Selling Stuff (According to KesselsKramer) p. 30 05 KesselsKramer (A Guide for Those Who've Never Heard of Us) p. 38 06 Death to a Bunch of Other People p. 46 07 The Triumph of Small p. 52 08 Small is Human p. 56 09 KesselsKramer is Wrong p. 60 10 KK Outlet p. 64 11 Liberation Through DIY p. 68 12 Interview with Erik Kessels p. 76 13 Advertising from the Outside: Interview with Stefan Sagmeister p. 96 14 Alex Bogusky's Remora on the Underbelly of Capitalism p. 114 15 Anthony Burrill in Pictures p. 132 16 Hans Aarsman's History of the Present p. 144 17 Mark Fenske on Teaching Advertising like Aristotle p. 160 18 Where Did All the Rebels Go? Interview with Steve Henry p. 178 19 The Laws of Creativity and How to Mess With Them p. 194 20 Goodbye p. 230.