Gaining influence in public relations : the role of resistance in practice /
By: Berger, Bruce K
Title By: Reber, Bryan H
Material type:
BookSeries: LEA's communication series.Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2006.Description: xiii, 276 p. : ill ; 24 cm.ISBN: 0805852921 (alk. paper); 9780805852936 (pbk.); 080585293X (pbk. : alk. paper); 9780805852929Subject(s): Public relations | Power (Social sciences) | Public relations | Power (Social sciences)DDC classification: 659.2
Summary:
A discussion of power in public relations, identifying factors that constrain the practice, and offering advice to public relations professionals on how to increase their influence inside organizations.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.222 BE GA (Browse shelf) | Available | T0027560 |
Total holds: 0
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| 659.20994 FI PR Professionalizing public relations : | 659.20994 JO ME Media relations : issues and strategies | 659.20994 MA PU Public relations writing / | 659.222 BE GA Gaining influence in public relations : the role of resistance in practice / | 659.222 GU PU Public relations : a values-driven approach / | 659.222 HA MA The marketers guide to public relations in the 21st century / | 659.222 SA PR PR on a budget / |
Includes bibliographical references (p. 257-265) and indexes.
A discussion of power in public relations, identifying factors that constrain the practice, and offering advice to public relations professionals on how to increase their influence inside organizations.
Adult Follett Library Resources.