Consumer behavior and culture : consequences for global marketing and advertising /
By: Mooij, Marieke K. de
Title By: Mooij, Marieke K. de. Consumer behavior and culture
Material type:
BookPublisher: Thousand Oaks : SAGE Publications, c2011.Edition: 2nd ed.Description: xv, 403 p. : ill. ; 24 cm.ISBN: 9781412979900 (pbk.)Program: MARK217 MARK936Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | MarketingDDC classification: 658.8/342
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 MO CO (Browse shelf) | Available | T0047195 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 MO CO (Browse shelf) | Available | T0045890 |
Total holds: 0
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Includes bibliographical references and index.
MARK217 MARK936 UOWD