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Consumer behavior and culture : consequences for global marketing and advertising /

By: Mooij, Marieke K. de, 1943-
Title By: Mooij, Marieke K. de, 1943-. Consumer behavior and culture
Material type: BookPublisher: Thousand Oaks : SAGE Publications, c2011.Edition: 2nd ed.Description: xv, 403 p. : ill. ; 24 cm.ISBN: 9781412979900 (pbk.)Program: MARK217 MARK936Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | MarketingDDC classification: 658.8/342
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
658.8342 MO CO (Browse shelf) Available T0047195

MARK217 Winter2022

REGULAR University of Wollongong in Dubai
Main Collection
658.8342 MO CO (Browse shelf) Available T0045890
Total holds: 0

Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.

Includes bibliographical references and index.

MARK217 MARK936 UOWD

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