Gamification by design : implementing game mechanics in web and mobile apps /
By: Zichermann, Gabe
Title By: Cunningham, Christopher
Material type:
BookPublisher: Sebastopol, Calif. : O'Reilly Media, 2011.Edition: 1st. ed.Description: xix, 182 p. : col. ill. ; 24 cm.ISBN: 9781449397678Subject(s): Application software -- Development | Internet games -- Design | Internet games -- Psychological aspects | Mobile games -- Design | Mobile games -- Psychological aspects | Social media -- Marketing | Web sites -- DesignDDC classification: 006.7 Online resources: Location Map
Summary:
"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 006.7 ZI GA (Browse shelf) | Available | T0046134 |
Total holds: 0
Includes index.
"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.