Gender, culture, and consumer behavior /
Title By: Otnes, Cele [Editor.] | Tuncay-Zayer, Linda [Editor.]
Material type: BookPublisher: New York : Routledge Academic, 2012.Description: xvii, 450 p. ; 23 cm.ISBN: 9781848729469 (hardback)Subject(s): Consumer behavior | Consumer behavior -- Cross-cultural studies | Consumption (Economics) -- Social aspects | BUSINESS & ECONOMICS / Consumer Behavior | SOCIAL SCIENCE / Gender Studies | PSYCHOLOGY / Social PsychologyDDC classification: 658.8/342Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 GE ND (Browse shelf) | Available | T0046336 |
, Shelving location: Main Collection Close shelf browser
658.8342 FA SH Fashion branding and consumer behaviors : | 658.8342 FO AD Advanced introduction to consumer behavior analysis | 658.8342 FO EX Explaining consumer choice / | 658.8342 GE ND Gender, culture, and consumer behavior / | 658.8342 GR CR Critical thinking in consumer behavior : cases and experiential exercises / | 658.8342 HA ND Handbook of consumer psychology / | 658.8342 HA ND Handbook of developments in consumer behaviour / |
"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"-- Provided by publisher.
Includes bibliographical references and index.