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Gender, culture, and consumer behavior /

Title By: Otnes, Cele [Editor.] | Tuncay-Zayer, Linda [Editor.]
Material type: BookPublisher: New York : Routledge Academic, 2012.Description: xvii, 450 p. ; 23 cm.ISBN: 9781848729469 (hardback)Subject(s): Consumer behavior | Consumer behavior -- Cross-cultural studies | Consumption (Economics) -- Social aspects | BUSINESS & ECONOMICS / Consumer Behavior | SOCIAL SCIENCE / Gender Studies | PSYCHOLOGY / Social PsychologyDDC classification: 658.8/342
Summary:
"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8342 GE ND (Browse shelf) Available T0046336
Total holds: 0

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"-- Provided by publisher.

Includes bibliographical references and index.

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