Branding your business /
By: Hammond, James
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, 2011.Edition: Rev. ed.Description: vii, 276 p : ill. ; 22 cm.ISBN: 9780749462963 (pbk.); 0749462965 (pbk.)Other title: Promote your business, attract customers, build your brand through the power of emotion [Subtitle on cover:].Subject(s): Branding (Marketing) -- Management | Consumer behavior | Brand name products -- Psychological aspects | Senses and sensation | Communication in marketing | Marketing -- Management | Consumers | Brand name products -- Psychological aspects | Senses and sensationDDC classification: 658.8/27
Summary:
A guide to branding a business and influencing the perception that a customer has about a company and its products or services.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 HA BR (Browse shelf) | Available | T0046337 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008.
A guide to branding a business and influencing the perception that a customer has about a company and its products or services.
Includes bibliographical references (p. [267]-268) and index.
Adult.