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Google+ for business : how Google's social network changes everything /

By: Brogan, Chris
Material type: BookPublisher: Indianapolis, Ind. : Que, c2012.Edition: 2nd ed.Description: x, 221 p. : ill. ; 23 cm.ISBN: 9780789750068Other title: Google plus for business.Subject(s): Google+ (Electronic resource) | Online social networks | Internet marketing | Google+ (Electronic resource)DDC classification: 658.8/72
Summary:
Brogan distills the experiences of leading-edge Google+ business adopters into powerful tactical recipes for everything from lead generation and nurturing to direct sales. From start to finish, the focus is on results.
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Brogan distills the experiences of leading-edge Google+ business adopters into powerful tactical recipes for everything from lead generation and nurturing to direct sales. From start to finish, the focus is on results.

Introduction -- How did I get here? -- The opportunity of Google+ -- A day in the life -- Profiles and examples of Google+ business users -- First moves with Google+ -- Circles -- Posting in the stream -- Video, hangouts, and more -- A simple content strategy -- The "warm" sell -- Growing an audience -- Sharing -- Power plays in Google+ -- Setting up your business page -- Feeling lucky? -- Tactics -- Recipes for using Google+ -- Next step.

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