Marketing in the round : how to develop an integrated marketing campaign in digital era /
By: Dietrich, Gini
Title By: Livingston, Geoff
Material type:
BookPublisher: Indianapolis, Ind. : Que Pub., c2012.Description: xviii, 201p. : 23 cm.ISBN: 9780789749178Program: MMC928Subject(s): Marketing | Internet marketing | Social media | Mass media -- Technological innovationsDDC classification: 658.8/72
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 DI MA (Browse shelf) | Available | T0046353 |
Total holds: 0
Includes index.
Marketing in the round -- Know all the tools -- Understanding stakeholders and the competitive landscape -- Marketing: tools, tactics, sequencing, and timing -- When to go direct -- The top-down approach -- When to use the groundswell -- When to deploy flanking techniques -- Integrating multiple and diverse approaches and tactics -- Planning the entire tactical effort -- Using measurement to adapt and handle obstructions -- Respecting and anticipating the community and competition.
MMC928