The brutal truth about Asian branding and how to break the vicious cycle /
By: Baladi, Joseph
Material type:
BookPublisher: Singapore : John Wiley & Sons, 2011.Description: viii, 280 p. : ill. ; 24 cm.ISBN: 9780470826478Subject(s): Brand name products -- Asia | Branding (Marketing) -- AsiaDDC classification: 658.827095
Summary:
Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827095 BA BR (Browse shelf) | Available | T0046389 |
Total holds: 0
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| 658.827019 GA BR Brand psychology : consumer perceptions, corporate reputations | 658.82702854678 RO DI Digital branding : | 658.827092 MI BR Brand it like Beckham : the story of how brand Beckham was built / | 658.827095 BA BR The brutal truth about Asian branding and how to break the vicious cycle / | 658.827095 RO AS Asian brand strategy : building and sustaining strong global brands in Asia | 658.8270951 BR AN Branding in China : the media platforms reaching 1.3 billion consumers. | 658.83 AA MA Marketing research / |
Includes bibliographical references and index.
Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands.