The philosophy of branding : great philosophers think brands /
By: Braun, Thom
Material type:
BookPublisher: London : Sterling, VA : Kogan Page, 2004.Description: 192 p ; 19 cm.ISBN: 9780749441937 (trade); 0749441933 (trade)Subject(s): Branding (Marketing) -- Philosophy | Business names -- Philosophy | Product management -- Philosophy | Brand name products -- PhilosophyDDC classification: 658.8/27/01
Summary:
Examines fundamentals of the development and management of brands through the perspective of various philosophies, with perspectives based on the ideas of philosophers such as Plato, Descartes, Rousseau, and Wittgenstein.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BR PH (Browse shelf) | Available | T0037743 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BR PH (Browse shelf) | Available | T0027773 |
Total holds: 0
Examines fundamentals of the development and management of brands through the perspective of various philosophies, with perspectives based on the ideas of philosophers such as Plato, Descartes, Rousseau, and Wittgenstein.
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