Marketing management strategies /
By: Ferrel, O.C
Title By: Hartline, Michael D
Material type:
BookPublisher: Australia ; United States : South-Western, Cengage Learning, 2011.Edition: 5th ed.Description: xxii, 746 p. : ill. ; 26 cm.ISBN: 9780538467445Subject(s): Marketing -- Management | Marketing -- Management -- Case studies
Summary:
Intends to teach students to think and act like marketers. This title offers a practical approach to analyze, plan, and implement marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 FE MA (Browse shelf) | Available | T0046483 |
Total holds: 0
Intends to teach students to think and act like marketers. This title offers a practical approach to analyze, plan, and implement marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan.