Digital marketing : strategy, implementation and practice /
By: Chaffey, Dave
Title By: Ellis-Chadwick, Fiona
Material type:
BookPublisher: Harlow : Pearson, 2012.Edition: 5th ed.Description: xxix, 698 p. : ill., charts ; 27 cm.ISBN: 9780273746102; 0273746103Program: ACCY121, MARK301Subject(s): Internet marketingDDC classification: 658.87202854678
Summary:
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.87202854678 CH DI (Browse shelf) | Available | T0028166 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.87202854678 CH DI (Browse shelf) | Available | T0028167 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.87202854678 CH DI (Browse shelf) | Available | T0046523 |
Total holds: 0
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| 658.872 WI HA The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / | 658.872 WR FI Fizz : harness the power of word of mouth marketing to drive brand growth / | 658.872 ZI DI The digital manifesto : | 658.87202854678 CH DI Digital marketing : strategy, implementation and practice / | 658.87202854678 CH DI Digital marketing : strategy, implementation and practice / | 658.87202854678 CH DI Digital marketing : strategy, implementation and practice / | 658.87202854678 CH DI Digital marketing : |
Previous ed. published as: Internet marketing, 2006.
Includes bibliographical references and index.
ACCY121, MARK301
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.