Consumer behaviour /
By: Evans, Martin (Martin J.)
Title By: Jamal, Ahmad | Foxall, G. R
Material type:
BookPublisher: Hoboken, NJ : John Wiley & Sons, Ltd., c2006.Description: xv, 404 p. : ill ; 26 cm.ISBN: 0470093528 (alk. paper); 9780470093528Other title: Consumer behavior.Subject(s): Consumer behaviorDDC classification: 658.8/342
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Includes bibliographical references (p. [368]-388) and index.
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.