Consumer behavior knowledge for effective sports and event marketing /
Title By: Kahle, Lynn R [Editor.] | Close, Angeline [Editor.]
Material type:
BookPublisher: New York : Routledge, c2011.Description: xxxiv, 314 p. ; 23 cm.ISBN: 9780415873574; 9780415873581 (pbk.); 0415873584; 0415873576Other title: Consumer behavior knowledge for effective sports & event marketing.Subject(s): Consumer behavior | Sports -- Marketing | Special events -- Marketing | Communication in marketing | Consumers | MarketingDDC classification: 796.06/98
Summary:
Contains articles in which the authors discuss the status of sport consumer behavior research, provide a conceptual overview of the use of sport and sporting events as promotional tools, and discuss strategies for influencing behaviors in society and sports, building relationships with consumers through sports, and providing service to consumers through sports and event sponsorship.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 796.0698 CO NS (Browse shelf) | Available | T0047175 |
Total holds: 0
Contains articles in which the authors discuss the status of sport consumer behavior research, provide a conceptual overview of the use of sport and sporting events as promotional tools, and discuss strategies for influencing behaviors in society and sports, building relationships with consumers through sports, and providing service to consumers through sports and event sponsorship.
Includes bibliographical references and indexes.
Adult Follett Library Resources.
Adult.