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Multinational management : a strategic approach /

By: Cullen, John B, 1948-
Title By: Parboteeah, Praveen
Material type: BookPublisher: Australia ; Mason, OH : CL-South-western, c2011.Edition: 5th ed.Description: xxviii, 702 p. : ill., maps ; 27 cm.ISBN: 9781439080658; 1439080658Program: TBS981Subject(s): International business enterprises -- ManagementDDC classification: 548/.049 Online resources: Location Map
Summary:
MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions'equipping readers with a strategic mindset. By examining comparative management issues thoroughly, this book reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen and Parboteeah also cover the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.049 CU MU (Browse shelf) Available T0047194
Total holds: 0

Maps on end pages.

Includes bibliographical references and indexes.

MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions'equipping readers with a strategic mindset. By examining comparative management issues thoroughly, this book reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen and Parboteeah also cover the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.

TBS981

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