Advertising and promotion : an integrated marketing communications perspective /
By: Belch, George E. (George Edward)
Title By: Belch, Michael A | Dietzel, Jörg [Contributions by.]
Material type:
BookPublisher: New York : McGraw-Hill/Irwin, c2012.Edition: 9th ed. with contributions by Jörg Dietzel.Description: xxxv, 769 p. : ill. (chiefly col.), col. ports. ; 28 cm.ISBN: 9780071314404 (pbk.); 0071314407 (pbk.)Subject(s): Communication in marketing | Sales promotion | Advertising | Management and Business StudiesDDC classification: 659.1
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 659.1 BE AD (Browse shelf) | Available | T0047212 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Previous ed.: 2009.
"Global edition"-Cover.
Includes bibliographical references and index.