Handbook of developments in consumer behaviour /
Title By: Foxall, G. R [Editor.] | Wells, Victoria [Editor.]
Material type: BookPublisher: Cheltenham : Edward Elgar, c2012.Description: xvi, 602 p. : ill. ; 24 cm.ISBN: 9781849802444 (hbk.); 1849802440 (hbk.)Subject(s): Consumer behavior | Management and Business StudiesDDC classification: 658.8342Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 HA ND (Browse shelf) | Available | T0047539 |
, Shelving location: Main Collection Close shelf browser
658.8342 GE ND Gender, culture, and consumer behavior / | 658.8342 GR CR Critical thinking in consumer behavior : cases and experiential exercises / | 658.8342 HA ND Handbook of consumer psychology / | 658.8342 HA ND Handbook of developments in consumer behaviour / | 658.8342 HO CO Consumer behavior / | 658.8342 HO CO Consumer behavior / | 658.8342 HO CO Consumer behavior / |
Includes bibliographical references and index.
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought adding geography, neuroscience, ethics and behavioural ecology, to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research including consumer culture, impulsivity and compulsiveness, ethics, behavioural ecology and examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.