Part 1 Introducing Media, Research, Methods Part 2 Getting it Right: Conducting Ethical Research Getting it Done: The Research Process from Puzzle to Presentation Part 3 Media Policy, Markets and Corporate Trends: Researching Media Environments Inside the Producers' Domain: Ethnography Measuring Output: Content Analysis Text and Talk: Linguistic, Discourse and Conversation Analysis Forms and Features: Narrative and Structural Analysis Symbols, Semiotics and Spectacle: Visual Analysis Measuring Audiences: Survey Research Interpreting Audiences: Focus Groups. Editing Groups, and Personal Histories Part 4 Dealing with Data: Computers and Analysis software Sources and Resources: A researchers Compendium References.

Media and Communication Research Methods" provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies research and the research process by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the right research questions and select the right research method. Media and Communication Research Methods is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

MMC929