The handbook of online and social media research : tools and techniques for market researchers /
By: Poynter, Ray
Material type:
BookPublisher: New York : Wiley, 2010.Description: xix, 441 : ill. ; 26 cm.ISBN: 9780470710401 (hardback)Subject(s): Marketing research | Social media | Internet searchingDDC classification: 658.8/3 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 PO HA (Browse shelf) | Available | T0047752 |
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| 658.83 MO MA Marketing research project manual / | 658.83 MO MA Market research : | 658.83 PA MA Marketing research / | 658.83 PO HA The handbook of online and social media research : tools and techniques for market researchers / | 658.83 PO HA The handbook of mobile market research : tools and techniques for market researchers | 658.83 QU MA Marketing research / | 658.83 SM FU Fundamentals of marketing research / |
"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research"-- Provided by publisher.
"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"-- Provided by publisher.
Machine generated contents note: Contents -- Foreword -- By Finn Raben -- Introduction -- PART I -- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems -- 3 Designing Online Surveys -- 4 Working with Panels and Databases -- 5 Running an Online Survey and Summary -- PART II -- Qualitative Research -- 6 Overview of Online Qualitative Research -- 7 Online Focus Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III -- Social Media -- 10 Participatory Blogs as Research Tools -- 11 Online Research Communities/MROCs -- 12 Blog and Buzz Mining -- 13 Other Social Media Topics and Summary -- PART IV -- Research Topics -- 14 Specialist Research Areas -- 15 Website Research -- 16 Research Techniques and Approaches -- 17 The Business of Market Research -- PART V -- Breaking News! -- 18 NewMR -- 19 Trends and Innovations -- 20 An Overview of Online and Social Media Research -- Glossary -- Further Information -- References -- Acknowledgements.