International marketing /
Title By: Kotabe, Masaaki | Ang, Swee Hoon | Griffiths, Kathleen | Marshall, Al | Voola, Ranjit | Helsen, Kristiaan
Material type:
BookPublisher: Milton, Qld. : John Wiley and Sons Australia, 2011.Edition: 3rd Asia-Pacific ed.Description: xv, 672 p. : ill., maps ; 26 cm.ISBN: 9781742166032Subject(s): Marketing -- Asia | Marketing -- Pacific Area | International business enterprises -- MarketingDDC classification: 658.8
Summary:
This book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO IN (Browse shelf) | Available | T0047805 |
Total holds: 0
Includes references and index.
Includes bibliographical references and index.
This book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.