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Media ethics : cases and moral reasoning /

By: Christians, Clifford G
Title By: Fackler, Mark | Richardson, Kathy Brittai | Kreshel, Peggy J | Woods, Robert H
Material type: BookPublisher: Boston : Pearson, c2012.Edition: 9th ed.Description: xvii, 310 p. ; 26 cm.ISBN: 9780205029044; 0205029043Program: MMC912Subject(s): Mass media -- Moral and ethical aspectsDDC classification: 170 Online resources: Location Map
Summary:
dia Ethics: Cases and Moral Reasoning, Ninth Edition challenges readers to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This book facilitates and enhances ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		170 CH ME (Browse shelf) Available T0047878
Total holds: 0

Includes index.

dia Ethics: Cases and Moral Reasoning, Ninth Edition challenges readers to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This book facilitates and enhances ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.

MMC912

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