Managing electronic media : making, marketing, and moving digital content /
By: Van Tassel, Joan M
Title By: Poe-Howfield, Lisa
Material type:
BookPublisher: Burlington, MA : Focal Press/Elsevier, c2010.Description: xiv, 417 p. : ill. ; 24 cm.ISBN: 9780240810201Program: MMC927Subject(s): Mass media -- ManagementDDC classification: 302.23 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23 VA MA (Browse shelf) | Available | T0048188 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23 VA MA (Browse shelf) | Available | T0047910 |
Total holds: 0
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| 302.23 TR WO Worlding : | 302.23 UN DE Understanding media convergence : | 302.23 VA MA Managing electronic media : | 302.23 VA MA Managing electronic media : | 302.23 VI ME The media of mass communication / | 302.23 VI ME The media of mass communication / | 302.23 VI ME The media of mass communication / |
Includes bibliographical references and index.
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
MMC927