Media management : a casebook approach /
By: Sylvie, George
Title By: Wicks, Jan LeBlanc | Hollifield, C. Ann | Lacy, Stephen | Sohn, Ardyth Broadrick
Material type: BookSeries: Publisher: New York : Routledge, c2008.Edition: 4th ed.Description: xi, 414 p. : ill. ; 23 cm.ISBN: 9780805861976Program: MMC927Subject(s): Mass media -- Management -- Case studiesDDC classification: 302.23068 Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 302.23068 SY ME (Browse shelf) | Available | T0027304 | ||
3 DAY LOAN | University of Wollongong in Dubai Main Collection | 302.23068 SY ME (Browse shelf) | Available | T0047911 |
, Shelving location: Main Collection Close shelf browser
302.23068 ME DI Media management : | 302.23068 ME DI Media management and digital transformation | 302.23068 SY ME Media management : | 302.23068 SY ME Media management : | 302.230688 CA PR Profitable social media marketing : | 302.230688 EV SO Social media marketing : | 302.230688 TI ME Time and media markets / |
Includes bibliographical references (p. [383]-404) and indexes.
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
MMC927